Some customers are familiar with the use of private flights. So they know what they want or what is best to use depending on the flight. But many others are inexperienced, perhaps they want a helicopter for a jet flight, or they want a jet for a 10-minute flight on a landing pad where only helicopters land.
Others are obsessed with the year of the aircraft, “the vehicle is old, I’m afraid it might break down in flight”. Or they want to load 10 pieces of luggage onto a small vehicle that carries 5 pieces….
So it’s up to us to guide them. Make them understand what’s best. It’s never just a question of price. Because it’s also what can sometimes condition or confuse a customer into making the wrong choice. “I’d like the more expensive one because it’s certainly better” “But we can get the same performance with another model in the same category but cheaper” or “eh but that one costs more” “but the vehicle is perfectly suited to the route required, whereas a cheaper vehicle might involve last-minute stopovers or detours due to bad weather, since it can’t land at that specific airport”. Things that are taken for granted or which, if not known, can be misleading and make customers unhappy with their spending and lead to unpleasant experiences.
But if you have the patience and experience to explain and guide the customer, the satisfaction on both sides will be priceless!